Increasing link popularity (building links) is an essential part of any website promotion strategy.

The benefits of improving link popularity are twofold -

1. Increased traffic should result as visitors on other sites click through to your site
2. More (quality) links should over time result in better Search Engine Results Placement.

However link popularity is not quite as simple as running out trying to get as many links as you can from anywhere - relevancy is a key issue as is the 'value' of the site in which the link is contained. One 'good' link could be worth as many as 1000 or more poor quality irrelevant links.

At JLC, we work on providing cost effective link building strategies ensuring your site remains search engine friendly and maximising click-through traffic.