Pay Per Click

Pay per click internet marketing is a popular method used by many Australian companies to attract sales and website visitors via the web. The relatively small startup cost of a Pay Per Click campaign together with its instant results and measurability make PPC an essential part of any overall internet campaign.

Pay Per Click or PPC, is a marketing strategy whereby keywords can be 'bought' on major search engines so that online adverts are triggered when a potential visitor searches on that particular term. Importantly the advertiser is only charged when the searcher actually clicks on the ad and is directed to their website.

Whilst anyone with a reasonable budget and a day or so of time to invest can research a few keywords and run a campaign, the real finesse with PPC is choosing smart (as opposed to popular) keywords and then using them very deliberately and cleverly to achieve cost effective results.

There are currently around 4 or 5 Pay Per Click channels worth exploiting in Australia, all of which can be included in a campaign for a very modest budget.